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Client: Global Media Group
Sentiment Analysis Tool
NLP solution analyzing customer feedback across multiple channels
Technologies Used
BERTNLPPythonNode.jsD3.js
Project Overview
Global Media Group needed to understand audience sentiment across their various media properties and social channels. We built a comprehensive sentiment analysis tool that aggregates feedback from multiple sources, analyzes emotional tone, identifies key topics, and provides actionable insights through an intuitive dashboard.
Results & Impact
- •Real-time analysis of over 1 million comments daily
- •Content strategy adjustments led to 28% higher engagement
- •Identified emerging audience interests 3 months ahead of competitors
- •Reduced negative sentiment by 23% through targeted interventions
"
The sentiment analysis tool they built gives us insights we never had before. Their team was responsive, knowledgeable, and delivered on time and within budget.
David Wilson
Marketing VP, Global Media Group